Category Archives: Uncategorized

Unlock the Power of Digital PR for Links: Boost Your Search Engine Rankings in Calgary As a business owner or marketing manager in Calgary, you're constantly looking for ways to increase your online presence and drive more traffic to your website. One effective strategy that can help you achieve this goal is digital public relations (PR) for links. By leveraging the power of media outreach and content creation, you can earn high-quality backlinks from reputable sources, boosting your search engine rankings and driving more conversions. Why Digital PR Matters in Calgary In today's digital landscape, search engines like Google prioritize websites that have a strong online presence and are trusted by users. One way to demonstrate this credibility is through digital PR, which involves creating and distributing content that attracts…

technical seo Checklist for Migrations: Risk-Proofing Your Launch Are you about to embark on a website migration project, but unsure how to ensure a smooth transition without sacrificing your online presence? With the right approach, you can minimize risks and set yourself up for long-term success in Calgary's competitive digital landscape. As a business owner or marketing manager in Alberta, you understand the importance of having a strong online presence. But did you know that website migrations can be one of the most high-risk activities for your search engine rankings? In fact, according to a study by Search Engine Journal, 43% of websites experience a drop in traffic after a migration (1). That's why it's essential to have a comprehensive technical SEO checklist in place before and during your migration.…

Turning Blog Posts into Pipelines: Unlock the True Potential of Your Content As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of content creation. A well-crafted blog post can be a powerful tool for driving traffic to your website and establishing your brand as an authority in your industry. However, if that's where it ends – and your blog posts don't generate conversions, boost sales, or drive real revenue growth – you're missing out on the true potential of content marketing. The Problem with Traffic-Only Blog Posts According to a study by HubSpot, 61% of marketers report that generating traffic is one of their top three priorities. But here's the thing: traffic alone doesn't guarantee success. Without a clear strategy for converting blog…

Unlock the Full Potential of Programmatic SEO in Calgary As a business owner or marketing manager in Calgary, you're likely no stranger to the ever-evolving landscape of search engine optimization (SEO). With the rise of programmatic SEO, many are wondering: what works, what doesn't, and how can I scale safely without sacrificing rankings or traffic? In this comprehensive guide, we'll dive into the world of programmatic SEO, explore its benefits and drawbacks, and provide actionable strategies to help you dominate Calgary search results. What is Programmatic SEO? Programmatic SEO refers to the use of automated tools and systems to optimize and manage website content for better search engine rankings. This approach involves leveraging data-driven insights, AI-powered tools, and machine learning algorithms to identify opportunities for improvement and make informed decisions…

Unlock the Power of Entity SEO in Calgary As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of Search Engine Optimization (SEO). But are you leveraging entity SEO to its full potential? By structuring your content to earn topical authority, you can dominate local search results and drive more traffic, conversions, and revenue for your business. In this comprehensive guide, we'll explore the latest strategies and tactics for achieving success in Calgary's competitive digital landscape. The Importance of Entity SEO Entity SEO is a critical component of any successful SEO strategy. By establishing your brand as an authoritative entity in its industry or niche, you can improve search visibility, increase rankings, and drive more targeted traffic to your website. In fact, according to…

Unlocking Local Search Dominance in Calgary As a business owner or marketing manager in Calgary, you're no stranger to the competitive world of local search. With so many businesses vying for top spots on Google, it can be daunting to stand out from the crowd and attract more customers through targeted online efforts. But what if we told you that achieving higher rankings and driving more traffic to your site isn't just a pipe dream? In fact, with the right strategies in place, you can dominate Calgary search results without breaking the bank. The State of local seo in Calgary According to Google's 2022 data, nearly 80% of users look up business information online before making a purchase. When it comes to local searches specifically, businesses that appear on the…

Unlock the Power of Digital PR for Links in Calgary As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of Search Engine Optimization (SEO) in driving traffic and revenue. But with Google's ever-changing algorithm and increasing competition, simply building links through traditional methods can be a time-consuming and ineffective way to boost your online visibility. In this article, we'll explore repeatable campaign ideas that still earn coverage for Calgary businesses, leveraging the power of digital PR to dominate search results. By implementing these strategies, you'll not only improve your Google rankings but also increase conversions and drive real ROI from your marketing efforts. Why Digital PR Matters in Calgary Before diving into our actionable strategies, let's take a look at some key statistics…

Maximizing Search Visibility in Calgary: A technical seo Checklist for Migrations As a business owner or marketing manager in Calgary, you understand the importance of having a strong online presence to attract local customers and drive revenue. However, with Google's constantly evolving algorithm and increasing competition, technical SEO migrations can be a daunting task. A poorly executed migration can lead to lost rankings, traffic, and conversions – ultimately affecting your bottom line. At Eikeland SEO, we've helped numerous Calgary businesses navigate the complexities of technical SEO migrations, ensuring their online presence remains robust and competitive. In this comprehensive guide, we'll provide you with actionable strategies and tactics to risk-proof your launch in 2025. Understanding Technical SEO Migrations Before diving into the checklist, it's essential to understand what a technical SEO…

Maximizing ROI in Calgary Digital Marketing: Turning Blog Posts into Conversion-Driving Pipelines As a business owner or marketing manager in Calgary, you've likely invested significant time and resources into creating high-quality blog content that drives traffic to your website. However, if your blog posts aren't generating the conversions you need to achieve your goals, it's time to rethink your strategy. With the right approach, your blog can become a lead-generating powerhouse, driving real results for your business. The Problem with Traffic-Only Content While increasing traffic to your site may seem like a good thing, it's only half the battle. In fact, according to Google, "70% of online shoppers abandon their shopping carts due to high shipping costs" (Source: Google). Without a clear conversion strategy in place, all that extra traffic…

Unlock the Power of Programmatic SEO in Calgary: When It Works and How to Scale Safely As a business owner or marketing manager in Calgary, you're likely no stranger to the ever-changing landscape of search engine optimization (SEO). With the rise of programmatic advertising and AI-powered tools, it's easier than ever to streamline your digital marketing efforts. However, navigating the complex world of SEO can be daunting, especially when it comes to leveraging programmatic SEO strategies. According to a study by BrightEdge, 75% of all online experiences begin with a search engine, making search visibility a critical component of any digital marketing strategy (BrightEdge, 2020). By understanding how to harness the power of programmatic SEO, Calgary businesses can increase their online presence, drive more traffic and conversions, and ultimately boost…