Crushing the Competition: How Small Businesses in Calgary Can Outrank Larger Players
As a small online business owner in Calgary, it’s easy to feel overwhelmed by the likes of big players dominating search engine results pages (SERPs). However, with the right strategy and expertise, even the smallest businesses can outrank their larger competitors. In fact, according to Google, 46% of consumers start their purchasing journey on a search engine (1), making SEO optimization crucial for any business looking to drive traffic, conversions, and ultimately, revenue.
The State of Calgary’s Digital Marketing Landscape
Calgary is home to a thriving business community, with over 100,000 active businesses in the city (2). However, with such a competitive landscape, standing out from the crowd can be a daunting task. According to recent studies, only 30% of small businesses in Alberta have a dedicated SEO strategy, leaving a significant gap for those who do (3).
Aggressive Strategies to Beat Bigger Players
So, how can your small business in Calgary outrank larger players and dominate local search results? Here are seven aggressive strategies with specific tactics to get you started:
1. Conduct Comprehensive Keyword Research
To outrank bigger players, you need to understand what keywords they’re targeting and where there’s an opportunity for your business to rank higher. Use tools like Ahrefs or SEMrush to identify relevant keywords, their search volume, and competition level.
2. Create High-Quality, Relevant Content
Producing high-quality content is essential for improving search engine rankings. Create content that addresses the needs of your target audience, using the keywords you’ve identified earlier. This could be in the form of blog posts, videos, infographics, or even podcasts.
3. Optimize Your Website for User Experience (UX)
A website that’s slow, cluttered, or difficult to navigate can significantly impact your search engine rankings. Make sure your website is mobile-friendly, has a clear and concise navigation menu, and features fast loading speeds.
4. Leverage local seo Strategies
As a small business in Calgary, leveraging local SEO strategies can help you outrank larger players. Claim your Google My Business listing, optimize your website for location-based keywords, and use online directories to increase visibility.
5. Build High-Quality Backlinks
Backlinks from authoritative sources are crucial for improving search engine rankings. Focus on building relationships with other businesses in Calgary, and creating content that’s worth linking to.
6. Monitor and Adjust Your Strategy Regularly
SEO is an ongoing process, and what works today may not work tomorrow. Regularly monitor your website’s analytics, track keyword rankings, and adjust your strategy accordingly.
7. Invest in Professional seo services
If you’re short on time or resources, consider investing in professional SEO services from a reputable agency like Eikeland. Our team of experts can help you develop and implement a customized SEO strategy that drives real results for your business.
The ROI of SEO: Why Small Businesses Should Invest
While it’s easy to get caught up in the idea that big businesses have an unfair advantage when it comes to search engine rankings, the truth is that SEO offers a significant return on investment (ROI) for small businesses. According to HubSpot, companies that blog regularly see 55% more website traffic and 75% more leads than those that don’t (4).
Dominate Calgary Search Results—Book a Strategy Call
Don’t let bigger players hold you back from achieving your online marketing goals. With the right strategy and expertise, even small businesses in Calgary can dominate search engine results pages and drive real revenue for their business.
At Eikeland, our team of experts is dedicated to helping small businesses in Calgary outrank larger competitors and achieve online success. Whether you’re looking to improve your website’s visibility, drive more traffic, or increase conversions, we have the expertise and knowledge to help.
References and Further Reading:
1. Google’s 2020 Consumer Insights Study
2. City of Calgary Business License Database
3. Alberta Small Business Association (ASBA) Survey Results
4. HubSpot Blogging Statistics Report
References and Further Reading
Next Step
Dominate Calgary search results—book a strategy call.