Author Archives: blogging

The Elusive Humor Code: Can Google's Algorithm Crack the Joke? As a digital marketing expert in Calgary, you're well aware that creating engaging SEO content is crucial for driving traffic and conversions. But have you ever stopped to think about the role of humor in your content strategy? While it may seem like a daunting task to make search engines laugh, research suggests that humor can be a powerful tool in SEO copywriting. However, Google's algorithm remains a mystery, and its ability to understand nuances of humor is still unclear. The Humor Conundrum: Can Search Engines Really Get It? Google's algorithm has evolved significantly over the years, with advancements in natural language processing (NLP) and machine learning enabling it to better comprehend human language. However, humor remains a notoriously tricky…

Maximizing Search Engine Optimization: A Comprehensive Guide to Risk-Proofing Your Website Migration in Calgary As a business owner or marketing manager in Calgary, you understand the importance of having a strong online presence. With millions of people searching for products and services on Google every day, it's crucial that your website ranks high in search engine results pages (SERPs) to drive traffic, conversions, and revenue growth. However, migrating your website can be a daunting task, especially if you're not familiar with the technical aspects of search engine optimization (SEO). In this comprehensive guide, we'll walk you through the essential steps to risk-proof your website migration and ensure that your new site is optimized for maximum visibility and success. Understanding the Risks of Website Migration When migrating a website, there are…

Maximize Your Online Presence: Turning Blog Posts into Conversion-Driving Pipelines As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving traffic to your website. However, if you're still struggling to convert that traffic into actual customers, it's time to rethink your approach. While SEO can certainly boost your online visibility and increase web traffic, it's only when you start thinking about content as a pipeline driver that you'll begin to see real returns on investment. The Problem with Focusing Solely on Traffic While having a high volume of website visitors is certainly impressive, it's not the ultimate goal for businesses. The truth is, simply driving traffic to your site without considering the actual conversions and revenue generated…

Unlock the Power of Programmatic SEO: Boosting Rankings, Traffic, and Conversions for Calgary Businesses In today's digital landscape, Search Engine Optimization (SEO) is no longer a nicety but a necessity for businesses in Calgary and beyond. As search engines continue to evolve, so do the tactics and strategies employed by top-performing companies. At Eikeland SEO, we've seen firsthand the transformative impact of programmatic SEO on our clients' online presence. The Science Behind Programmatic SEO Programmatic SEO involves automating routine SEO tasks using technology, freeing up resources for more strategic and creative efforts. This approach leverages data-driven insights to inform keyword research, content creation, link building, and technical optimization. By harnessing the power of programmatic SEO, businesses can scale their online presence safely and efficiently. When Programmatic SEO Works 1. Increased…

Crushing the Competition: How Small Businesses in Calgary Can Outrank Larger Players As a small online business owner in Calgary, it's easy to feel overwhelmed by the likes of big players dominating search engine results pages (SERPs). However, with the right strategy and expertise, even the smallest businesses can outrank their larger competitors. In fact, according to Google, 46% of consumers start their purchasing journey on a search engine (1), making SEO optimization crucial for any business looking to drive traffic, conversions, and ultimately, revenue. The State of Calgary's Digital Marketing Landscape Calgary is home to a thriving business community, with over 100,000 active businesses in the city (2). However, with such a competitive landscape, standing out from the crowd can be a daunting task. According to recent studies, only…

Unlocking the Power of Digital PR for Links: A Repeatable Formula for Calgary Businesses As a business owner or marketing manager in Calgary, you're likely aware that search engine optimization (SEO) is crucial to dominating local search results. However, traditional link-building strategies can be time-consuming and costly, with limited ROI. That's where digital PR comes in – a strategic approach to earning high-quality links through media coverage. At Eikeland SEO, we've developed repeatable campaign ideas that still earn coveted media placements for our clients in Calgary and Alberta. By leveraging the power of digital PR, you can boost your Google rankings, increase traffic, and drive conversions without breaking the bank. The Importance of Local Search Visibility In a recent study, Google reported that 46% of searches have local intent, making…

technical seo Checklist for Migrations: Risk-Proofing Your Launch As the digital landscape continues to evolve, search engine optimization (SEO) has become an essential component of any successful online strategy. For businesses in Calgary and Alberta, a strong online presence is crucial for reaching local customers and driving revenue growth. However, when migrating your website or launching a new project, it's easy to overlook critical technical SEO considerations that can impact your rankings, traffic, and conversions. In fact, according to Google, 53% of online users will abandon a site if its mobile design is not user-friendly (Google, 2020). To avoid this fate and ensure a smooth transition, we've compiled a comprehensive technical SEO checklist for migrations. By following these aggressive strategies and specific tactics, you'll be well on your way to…

Unlock the Secret to Dominating Calgary Search Results As a business owner or marketing manager in Calgary, Alberta, you're likely no stranger to the importance of search engine optimization (SEO) in driving traffic and conversions. But do you know what separates the top performers from the rest? It's not just about ranking higher on Google – it's about creating content that drives real results. The Problem with Traditional SEO Content While many businesses focus on churning out blog posts, articles, and social media updates to attract traffic, these efforts often fall short when it comes to delivering actual conversions. In fact, according to a study by HubSpot, 61% of marketers struggle to measure the effectiveness of their content marketing efforts. The Pipeline Approach: A Fresh Perspective on Content Marketing To…

Uncovering Hidden Patterns: Can Machine Learning Crack the SEO Mystery? As a business owner or marketing manager in Calgary, you're likely no stranger to the ever-changing landscape of search engine optimization (SEO). But have you ever stopped to think about the underlying patterns and trends that drive search results? With the rise of machine learning and artificial intelligence, it's becoming increasingly clear that there's more to SEO than meets the eye. By uncovering these hidden patterns, businesses in Calgary can gain a competitive edge and dominate local search results. The Current State of SEO: A Look at the Numbers According to Google, over 40,000 search queries are made every second, with over 1.2 trillion searches taking place annually (Google, 2020). In Alberta, where competition for online visibility is high, it's…

Unlocking Topical Authority in Calgary: The Ultimate Guide to Entity SEO As a business owner or marketing manager in Calgary, you're no stranger to the importance of search engine optimization (SEO) in driving traffic and conversions. But are you maximizing your online presence with entity SEO strategies? By structuring your content around local entities and topics, you can earn topological authority, dominate Google rankings, and attract more customers to your business. Why Entity SEO Matters for Calgary Businesses According to Google, 75% of users don't scroll past the first page of search results. In fact, a study by Ahrefs found that the top three organic results receive over 50% of all clicks on a given page. This means that having a strong online presence is no longer just a nicety…