Author Archives: blogging

Crushing the Competition: How Small Businesses in Calgary Can Outrank Larger Players As a small online business owner in Calgary, it's easy to feel overwhelmed by the likes of big players dominating search engine results pages (SERPs). However, with the right strategy and expertise, even the smallest businesses can outrank their larger competitors. In fact, according to Google, 46% of consumers start their purchasing journey on a search engine (1), making SEO optimization crucial for any business looking to drive traffic, conversions, and ultimately, revenue. The State of Calgary's Digital Marketing Landscape Calgary is home to a thriving business community, with over 100,000 active businesses in the city (2). However, with such a competitive landscape, standing out from the crowd can be a daunting task. According to recent studies, only…

Unlocking the Power of Digital PR for Links: A Repeatable Formula for Calgary Businesses As a business owner or marketing manager in Calgary, you're likely aware that search engine optimization (SEO) is crucial to dominating local search results. However, traditional link-building strategies can be time-consuming and costly, with limited ROI. That's where digital PR comes in – a strategic approach to earning high-quality links through media coverage. At Eikeland SEO, we've developed repeatable campaign ideas that still earn coveted media placements for our clients in Calgary and Alberta. By leveraging the power of digital PR, you can boost your Google rankings, increase traffic, and drive conversions without breaking the bank. The Importance of Local Search Visibility In a recent study, Google reported that 46% of searches have local intent, making…

technical seo Checklist for Migrations: Risk-Proofing Your Launch As the digital landscape continues to evolve, search engine optimization (SEO) has become an essential component of any successful online strategy. For businesses in Calgary and Alberta, a strong online presence is crucial for reaching local customers and driving revenue growth. However, when migrating your website or launching a new project, it's easy to overlook critical technical SEO considerations that can impact your rankings, traffic, and conversions. In fact, according to Google, 53% of online users will abandon a site if its mobile design is not user-friendly (Google, 2020). To avoid this fate and ensure a smooth transition, we've compiled a comprehensive technical SEO checklist for migrations. By following these aggressive strategies and specific tactics, you'll be well on your way to…

Unlock the Secret to Dominating Calgary Search Results As a business owner or marketing manager in Calgary, Alberta, you're likely no stranger to the importance of search engine optimization (SEO) in driving traffic and conversions. But do you know what separates the top performers from the rest? It's not just about ranking higher on Google – it's about creating content that drives real results. The Problem with Traditional SEO Content While many businesses focus on churning out blog posts, articles, and social media updates to attract traffic, these efforts often fall short when it comes to delivering actual conversions. In fact, according to a study by HubSpot, 61% of marketers struggle to measure the effectiveness of their content marketing efforts. The Pipeline Approach: A Fresh Perspective on Content Marketing To…

Uncovering Hidden Patterns: Can Machine Learning Crack the SEO Mystery? As a business owner or marketing manager in Calgary, you're likely no stranger to the ever-changing landscape of search engine optimization (SEO). But have you ever stopped to think about the underlying patterns and trends that drive search results? With the rise of machine learning and artificial intelligence, it's becoming increasingly clear that there's more to SEO than meets the eye. By uncovering these hidden patterns, businesses in Calgary can gain a competitive edge and dominate local search results. The Current State of SEO: A Look at the Numbers According to Google, over 40,000 search queries are made every second, with over 1.2 trillion searches taking place annually (Google, 2020). In Alberta, where competition for online visibility is high, it's…

Unlocking Topical Authority in Calgary: The Ultimate Guide to Entity SEO As a business owner or marketing manager in Calgary, you're no stranger to the importance of search engine optimization (SEO) in driving traffic and conversions. But are you maximizing your online presence with entity SEO strategies? By structuring your content around local entities and topics, you can earn topological authority, dominate Google rankings, and attract more customers to your business. Why Entity SEO Matters for Calgary Businesses According to Google, 75% of users don't scroll past the first page of search results. In fact, a study by Ahrefs found that the top three organic results receive over 50% of all clicks on a given page. This means that having a strong online presence is no longer just a nicety…

Unlocking local seo Success in Calgary Without Breaking the Bank As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) in driving website traffic and generating leads. However, with increasingly competitive search results, it's becoming more challenging for local businesses to stand out without a substantial budget. According to Google, 46% of searches have local intent, making it crucial for Calgary businesses to optimize their online presence. Understanding the Local SEO Landscape Calgary, being one of Canada's most populous cities, presents a unique set of challenges and opportunities for local SEO. With over 1.2 million residents and a thriving economy, the city is home to numerous industries, including energy, healthcare, and finance. However, this also means that competition for…

Unlock the Power of Digital PR for Links in Calgary As a business owner or marketing manager in Calgary, you're likely no stranger to the importance of search engine optimization (SEO) and digital marketing. However, with the ever-evolving landscape of Google's algorithm and increasing competition, it can be challenging to consistently earn high-quality links that drive real results. In this article, we'll explore repeatable campaign ideas that have proven to deliver coverage for Calgary businesses, as well as actionable strategies to boost your online presence. The Importance of Digital PR in Calgary In Alberta, where the business landscape is highly competitive, having a solid digital marketing strategy is crucial to success. According to Google's latest statistics, 76% of Canadians use search engines to find local products and services (Google, 2022).…

The Ultimate Guide to Risk-Proofing Your Website Migration for Long-Term SEO Success As a business owner or marketing manager in Calgary, Alberta, you're likely aware of the importance of search engine optimization (SEO) in driving traffic and conversions. However, with the ever-changing landscape of digital marketing, website migrations can be a daunting task that poses significant risks to your online presence. A poorly executed migration can lead to lost rankings, reduced traffic, and decreased revenue – ultimately hurting your bottom line. Why Website Migrations Can Be a Major SEO Risk According to Google, 85% of users don't navigate past the first page of search results (Source: "How Search Works" by Google). With such fierce competition for top spots, a website migration can be a ticking time bomb for SEO disasters.…

Transforming Blog Posts into Conversion-Driving Pipelines: Elevate Your Calgary Business As a business owner or marketing manager in Calgary, you're likely no stranger to the concept of search engine optimization (SEO). However, what sets top-performing businesses apart from the rest is their ability to convert website traffic into tangible results. According to Google, 70% of online experiences begin with a search engine, making it essential for your business to rank high in Calgary's local search results. But how can you turn your blog posts into pipelines that drive conversions, not just traffic? At Eikeland SEO, our team has developed aggressive strategies to help businesses like yours dominate Google rankings and boost ROI. In this article, we'll share actionable tactics to transform your content marketing efforts and propel your business forward.…